Futureland is a tiny team. There's just two of us and we really care about this project. Here are a few of our developing thoughts on the Sustainability of Futureland.
Grow at a Natural Rate
Futureland should only ever grow at a natural rate. We do not want to create the biggest company in the world, we just want to be the best for our activities and our users (artists). Even if that means we are always small! We believe that if we make things people love, those people will support us. And if we don't, they won't! It is our challenge and responsibility to put in the work to figure out how to make the kinds of tools that artists love.
Free for Public Use
Futureland can be used publicly or privately. The public use of Futureland will be free. When you use Futureland publicly, anyone can learn from and interact with your process. So sharing publicly becomes a way of contributing to the lives and the work of everyone else using Futureland. You will be able to create unlimited public Entries and unlimited public Journals on Futureland.
The tools we make are for people who understand that some things can only ever be finished on longer time scales. That's what makes those things special! Learning a new skill requires practice. Tending to a garden is a slow and joyous process. Writing a book or making a film requires continuous attention for months and years. Our tools are designed for exploring and sharing these types of experiences.
Active Refunds and Pure Revenue
We want all of our revenue to come from users who actually use Futureland. We call this 'Pure Revenue'. There's a pattern in subscription based businesses where a lot of revenue comes from users who forget to cancel their subscriptions or from users who do not use the tool. We do not want any of this revenue. We will actively seek out users who are not using Futureland and ask them if they want their money back. If you purchase a paid version of Futureland and do not see value in the tool, you can get a full refund. We see it as our responsibility to create tools that our users love. If people try our tools and do not love them, they will always be able to get their money back.
Priced for Sustainability
We do not want to create the biggest tools, we want to create the best ones for our users. The best tools are ones that can last over many years of use. This means we need a sustainable way to continually put time and money into the research, experiments, design and development of these tools.
Futureland will not create the cheapest tools, but we hope that our users feel the higher quality and deeper thinking warrants the higher price. A higher price also means we can achieve a sustainable project with fewer users. This allows us to spend less time trying to chase new users and spend more time focusing on improving tools for the users we already have.
Here's a few early thoughts on pricing:
- Free: Unlimited Public Entries, 50 Private Entries
- Plus(+) $240/year: Unlimited Public and Private Entries, API access (coming)