also need something aspirational for here.
structurally wonder if this is the right place for this but I guess depends on where we land for what this is. if any CTA is attempting to /convert// then it's this one. interesting to have something to loo at and to be thinking about the language. what would be the tipping point before hitting /join/?
or, in other words, what is the thing that people will happen /after/ they click the button.