Really like the value prop part here. Going to work on what the points should be here. This is definitely a case where having a design makes it way easier to know what to do.
CTA here is mobile based. So wonder if value prop should be mobile focused? or if value prop could be moved to another section maybe?
I think with FL it's more about finding the people who are already vibrating on a certain frequency vs 'converting' and so how CTAs are constructed and presented should be a reflection of that. 'conversion' isn't the right word here. which is why I think the value prop or /benefits/ of FL maybe belong somewhere else because the value of FL and the value of downloading FL to your phone are two different things (imo at least).
Phone might be things like adding posts and media from anywhere, faster tracking (for journals like water) wherever you are etc.