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Playing more with the ideas around iteration. Using a repeater effect to blend into another shape gives an interesting flow. Still experimenting with how these can move.
I like the idea of an evolving shape as a metaphor for how Futureland is evolving as a platform. It also acts as a direct reference to the catalog process of work and how it develops. The idea of having multiple evolutions that branch off and end is a good way of showing the organic nature of exploration and how it feeds into the evolution of a project.
As I played with the Futureland Logo I liked the idea of the logo progression as an expression of evolution of the platform.